The right visuals can narrate features at a glance, like the highly successful quirky carpet ads for WundaWeave. Color and information hierarchy are specialties of mine and both are used to navigate easily on the websites I design. In every case the challenge is to attract the viewer long enough to leave a positive impression. The most common mistake is the attempt to say everything at once, this exhausts the viewer vs. engage them.
Worth noting, these are random samples from decades of my work. Interesting that some are up to 30 years old and some are recent. I don’t think it’s too obvious which are old and that’s another benefit in working with me, my solutions are so original they hold up over time.