MasterCard Promotions

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I joined the in-house studio at MasterCard in 2001 because I saw obvious opportunity to take business from external ad agencies—I told the studio director that it was like “shooting fish in a barrel.” After successfully bringing several smaller initiatives in-house we convinced the promotion team that we would better manage their enormous promotional marketing system known as “The Playbook” because we were convenient, less expensive and I had the appropriate ad agency experience to redesign the entire program to make it more accessible to our merchant partners. I am very proud of my pivotal role in obtaining that chunk of business for the studio from the original pitch and presentation, to the successful implementation over several years while I was there.