Orchard Recovery

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Vancouver, Canada is one of my favorite places in the world and I have friends and family there. In 2011 a friend became the communications director for an upscale drug & alcohol rehab on Bowen Island and invited me to present a proposal for rebranding them. What ensued has been the most comprehensive and satisfying marketing partnership of my long career. From my initial brand review in 2011, to where we are now, has been an extraordinary example of the power of strategic and creative collaboration. Lorinda Strang (executive director) is one of the sharpest, most nimble and visionary clients I have ever worked with and together with her team we have positioned the Orchard not only as a highly respected facility internationally, but as a leader in the recovery advocacy movement. The samples shown here represent a very small segment of the work we have done together in brand, strategy, event, promotion, advocacy, and social media.
Here is a link to the story of Recovery Day: http://vimeo.com/72547972